Zoo Brew Series

Zoo Brew Series

A brave new partnership in conservation.

Omaha’s Henry Doorly Zoo and Aquarium and Zipline Brewing Co. have partnered to bring you the Zoo Brew Series – four limited edition beers with a focus on the conservation efforts of four different animal species: red panda, African elephant, rockhopper penguin and snow leopard. Say “hello” to guilt free indulgences because proceeds from the Zoo Brew Series will directly support conservation efforts around the globe. 

Meet brew number two: African Elephant XPA.

African Elephant XPA, an extra pale ale, is brewed and dry-hopped exclusively with Southern Star hops from South Africa. Drinkers can expect a crisp, bright taste with tangy berry notes. African Elephant XPA will launch at parties hosted by Zipline Brewing Co. at its North Downtown Omaha Taproom and at the Brewery in West Lincoln on Friday, September 28 and become available in select retail outlets by Saturday, September 29.
Proceeds generated from African Elephant XPA will directly support and help protect Nigeria’s last remaining herd of elephants. Funds will be allocated toward improving community livelihoods through education and anti-poaching efforts, including providing supplies and training for wardens.
Why do African elephants need our help? African elephants, the largest terrestrial mammals on Earth, are found in 37 countries across Africa and their populations are decreasing at alarmingly high rates. The poaching and killing of elephants for their ivory tusks has caused some elephant populations in Africa to decline by more than 60%. But those aren’t the only threats elephants are facing, as human population continues to climb and land is converted for human use, their habitat is shrinking and becoming fragmented. This fragmentation is placing elephants along fringe areas where conflict with humans is much more likely.
Now here’s some good news. Expansive conservation strategies have been put into place to help protect elephant herds through increased patrols and law enforcement efforts. In some areas, these efforts have been able to effectively reduce poaching by around 30%.
Although we are making progress, major conservation efforts for elephants are continually needed to help this species survive. These efforts include effective staffing and training of law enforcement aimed at reducing poaching, implementation of global policy changes that eliminate ivory trafficking and markets, improvement to community livelihoods where people share space with elephants and reduction of human-elephant conflict.
By purchasing African Elephant XPA and supporting Omaha’s Henry Doorly Zoo and Aquarium, you are helping to aid in elephant conservation across the globe. Thank you for helping us to Zoo More Good!


Introducing the first beer in the series: Red Panda Wheat.

Red Panda Wheat is brewed with red wheat and bamboo shoots (a favorite food of red pandas). Red Panda Wheat officially launched at Omaha’s Henry Doorly Zoo and Aquarium’s Brew at the Zoo event on Saturday, July 14. Unfortunately, Red Panda Wheat is sold out. 

By purchasing Red Panda Wheat, you are supporting red panda conservation in Asia. Specifically, by replanting bamboo food sources and providing economic alternatives and educational programs to people living in red panda habitats. 

Why do red pandas need our help? There could be as few as 2,500 red pandas left in their native habitat, which has landed them a spot on the International Union for Conservation of Nature Red List’s Endangered Species list. Not only are red pandas losing their habitats to make room for cash cropping farms and cattle grazing, but bamboo (their main food source) is also in danger. Because the forest trees and bamboo of the mountain ranges they live in are valued by locals and businesses, they are being cut down at alarming rates. Red pandas are also threatened by illegal hunting. 

Fortunately, the creation of national parks in recent years has helped slow these threats. Now, around 46% of red panda habitat in Bhutan and 65% of their habitat in China is located within a protected area. 

There are four major conservation steps to preventing further declines in red panda population: protecting against habitat loss, reducing habitat degradation, reducing death and improving awareness of threats red pandas face. Reducing habitat loss and habitat degradation is an effort governments alone cannot manage.

With your help, we are able to support conservation efforts for this adorable species even more. Thank you for helping us to Zoo More Good!